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Sales Growth

  • Welcome to the College of Sales

    Imagine a 70% increase in retail sales in 7 months. This is the kind of success one Mohawk University alumnus experienced after attending courses in the MU College of Sales. Enroll in our self-paced courses or participate in a live webinar with one our thought leaders. You can now order audiobooks and hardcovered books to catch up on your professional development. Mohawk U will teach, so you can sell.

    • Ceramic Tile

      Ceramic Tile Sales Training - June 2014

      Mike Ferris
      June 19-20, 2014
      Location: Dallas, TX
      Become the expert! 

      Join Mike Ferris in Dallas to understand the 
      different types of ceramic tile and how each is 
      correctly used in various areas and applications.

      Attendees will participate in a hands-on 
      installation demonstration giving them an 
      extended look at materials, methods, and 
      claims. They will leave knowing how to 
      increase their sales and correctly fill their 
      customers needs.


    • Carpet Installation

      Carpet Installation - CFI R-1 Certification - July 2014

      CFI Certified Instructors: Andrew Smith
      July 15-16, 2014
      Location: Dalton, GA

      In this highly interactive course, on site instructors will answer questions and show attendees the correct ways to install carpet with a mixture of classroom training and hands-on installation.

      This course is an authorized Mohawk Factory training and provides CFI R-1 Certification (Certified Flooring Installers).

        

    • Comp Pic

      Comprehensive Flooring Sales Training - August 2014

      Instructor: Sam Allman
      Aug 5-8, 2014
      Location: Calhoun, GA

      Take advantage of the opportunity to train your salespeople on all of the keys to successful selling in the retail flooring industry

      Mohawk University's Most Popular Training At The Mill in Georgia!



    • C1 Installation Image

      Carpet Installation - CFI C-1 Certification - September 2014

      CFI Certified Instructor: Andrew Smith
      Sept. 16-17, 2014
      Location: Dalton, GA

      In this highly interactive course, on site instructors will answer questions and show attendees the correct ways to install commercial carpet with a mixture of classroom training and hands-on installation.

      This course is an authorized Mohawk Factory training and provides CFI C-1 Certification (Certified Flooring Installers).

    • Ceramic Tile

      Ceramic Tile Sales Training - September 2014

      Mike Ferris
      Sept 25-26, 2014
      Location: Dallas, TX
      This course helps a salesperson to understand the different types of ceramic tile and how each is correctly used in various areas and applications. 

      Letting attendees participate in a hands-on installation demonstration gives them an extended look at materials, methods and claims. 

      They leave knowing how to increase their sales and correctly fill their customers needs.
    • Basic Comp

      Comprehensive Flooring Sales Training - October 2014

      Sam Allman
      Calhoun, GA
    • Carpet Installation

      Carpet Installation - CFI R-1 Certification - November 2014

      CFI Certified Instructors: Andrew Smith
      Location: Dalton, GA
    • TOPS Logo

      Techniques of Professional Selling

      Don Hutson
      OnDemand - YOUR ONE-YEAR GROWTH PLAN TO HIGHER CLOSING RATES
      Now is the ideal time to focus on ways to close more sales.  Arm your sales associates with skills that will allow them to sell value, not price, and increase the close necessary for a successful year.



       

       

    • basic selling bundle

      Basic Sales Bundle

      Basic Selling Bundle:

      Basic Selling - Volume 1

      Basic Selling - Volume 2

      Color Concepts

      Handling Objections

    • Basic Selling - Volume 1

      Basic Selling - Volume 1

      Learn the new process of selling. Volume one teaches you the key elements of gaining rapport with your customers and how to conduct the engaging inquiry to help you determine the actual needs of each individual customer.
    • Basic Selling - Volume 2

      Basic Selling - Volume 2

      Out With the Old and In With the New!

      Volume two teaches you the importance of the presentation and how the close can really be the opening of a lifelong relationship with your customers.

       

    • Color Concepts

      Color Concepts

      Color Concepts is a course designed to increase your expertise in color and decorating and teach you hot to use that expertise to increase your sales. In this self-directed e-course, you will develop a technique for solution-based selling by using the customers own preferences in color and decorating.

    • Handling Objections

      Handling Objections

      "I'll have to talk it over with my spouse first." 

      "I'm not sure i am ready for something like that."

      "No, I don't think so."

      Even the best sales presentation will often be challenged by a customer objection. The question is, how are you going to handle it? 

    • GE

      GE - 103 Overcome Customer Hesitations

      GE Capital
      On Demand
      Overcome Customer Hesitations
    • GE

      GE - 202 Create A Customer List

      GE Capital
      On Demand
    • GE

      GE - 206 Drive Traffic

      GE Capital
      On Demand
    • GE

      GE - 208 Consistent Customer Service

      GE Capital
      On Demand
    • GE

      GE - 209 Building Customer Loyalty

      GE Capital
      On Demand
    • GE

      GE - 210 Closing the Sale

      GE Capital
      On Demand
    • GE

      GE - 300 What Customers Need

      GE Capital
      On Demand
    • Improving Customer Visits and Brand Loyalty

      Improving Customer Visits and Brand Loyalty

      John Weller
      OnDemand

      The Future of your Retail Flooring Business depends on your Website.

      On this webinar learn what it takes to easily move more customers from the internet to your showroom.

    • Webinar Oct

      Flooring Installation - The Hidden Profit Center

      Jim Walker of Certified Flooring Installers (CFI)
      OnDemand

       

      Learn how to create value and excitement in your products while picking up the cash you are leaving on the table.  
    • Cushion: The Hidden Profit Center

      Cushion: The Hidden Profit Center

      Jon England
      OnDemand

       In this session, discover the opportunities to sell more carpet cushion, to up sell premium cushion products, and the keys to selling branded cushion.  

    • GE Curated Commerce

      Can Curated Commerce Bolster Sales?

      Access GE Webinar Insight Series
      Recorded
      Recording Coming

       New digital tools help shoppers follow their favorite items Thursday, June 13, 2013 2:00 PM EDT Access GE Webinar Insight Series Online Event 

    • 1webinarimage

      Using Economic Value to Defend Your Price

      Lisbeth Calandrino
      OnDemand
      Using Economic Value to Defend Your Price
    • webinars_beating a path

      Get to Know Your Customers

      Ronda Slaven, GE Capital
      OnDemand

      Ronda Slaven, a GE expert, presents researched information that explains a customer's decision path to purchase.

      Join us and learn things like how customer behaviors have evolved to better adapt to the new economic environment. Learn how the “new normal” in which we live has affected the customer psyche and sentiment towards their major purchase journey.

      Find out when customers make their decisions, what factors influence them, and what their research process is. Also, learn how customers decide to pay and what role credit and financing plays in helping the consumer make their purchase decision for flooring.

    • Main Street Commercia.

      Are You Missing Your Piece of the Action?

      Sam Kuiper and Robb Myer
      OnDemand

      Details Mainstreet Commercial Tuesday, July 9, 2013 Sam Kuiper and Robb Myer

      You are in control. You can sell to commercial businesses your way.   Identify opportunities to grow your Mainstreet Commercial negotiated business.   Sam Kuiper, Mai

    • Negotiations: More than Winning and Losing

      Negotiations

      Lisbeth Calandrino
      OnDemand
      Lis Calandrino   August 13, 2013   Duration: 33 minutes
    • 1webinarimage

      Selling with Color

      Paul Domonie, MEEP
      OnDemand

      Listen as Paul talks about the WHY's, HOW's and WHAT's of "Changing the COLOR and DESIGN" focus.

    • Sellingsoft2

      Selling Soft

      Rick King, Product Sales Trainer
      OnDemand

       Know Your Fibers. 

      There is nothing quite like it - soft luxurious carpet. Soft is becoming the new "normal" for carpet. Rick King, product expert, will tell you everything you need to know about soft carpet.

    • Super Salespeople

      What are you doing to make your salespeople super?

      Lisbeth Calandrino
      Article

       

    • The Life of a Bottle

      The Life of a Bottle

      Mohawk University
      Video

    • Email Marketing to Grow Your Business

      How to Use Email Marketing to Grow Your Business

      Andrew Patricio from BizLaunch
      Wednesday, April 24, 2013
      Live Online

      Email marketing can be one of the most effective and affordable ways to market your products and services. 

    • floorforce

      How's Your Website?

      John Weller, FloorForce
      OnDemand

      Is your website helping or hurting you? Internet marketing expert, John Weller, explains how your company can stay competitive and increase your market share in today's digital retail world. Space is limited reserve your seat now: https://www4.gotomeeting.com/register/702034727

    • No One Walks

      No One Walks

      Don Hutson, US Learning
      OnDemand

      In a time when store traffic is low, every person who walks in your door should become a customer.

    • Pay or Play: Must Know  Health Care Laws

      Pay or Play Guide for Health Care Reform

      Mohawk University
      Article

    • 10 Tips for Pinterest

      Pinterest Works For Flooring

      Mohawk University
      Article