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Sales Growth

  • Welcome to the College of Sales

    Imagine a 70% increase in retail sales in 7 months. This is the kind of success one Mohawk University alumnus experienced after attending courses in the MU College of Sales. Enroll in our self-paced courses or participate in a live webinar with one our thought leaders. You can now order audiobooks and hardcovered books to catch up on your professional development. Mohawk U will teach, so you can sell.

    • Improving Customer Visits and Brand Loyalty

      Improving Customer Visits and Brand Loyalty

      John Weller
      February 11th, 2014 @ 2PM EDT

      The Future of your Retail Flooring Business depends on your Website.

      On this webinar learn what it takes to easily move more customers from the internet to your showroom.

    • Webinar Oct

      Flooring Installation - The Hidden Profit Center

      Jim Walker of Certified Flooring Installers (CFI)


      Learn how to create value and excitement in your products while picking up the cash you are leaving on the table.  
    • Cushion: The Hidden Profit Center

      Cushion: The Hidden Profit Center

      Jon England
      March 11, 2014 @ 2PM EDT

       In this session, discover the opportunities to sell more carpet cushion, to up sell premium cushion products, and the keys to selling branded cushion.  

    • GE Curated Commerce

      Can Curated Commerce Bolster Sales?

      Access GE Webinar Insight Series
      Recording Coming

       New digital tools help shoppers follow their favorite items Thursday, June 13, 2013 2:00 PM EDT Access GE Webinar Insight Series Online Event 

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      Using Economic Value to Defend Your Price

      Lisbeth Calandrino
      Duration: 62 minutes
      Using Economic Value to Defend Your Price
    • webinars_beating a path

      Get to Know Your Customers

      Ronda Slaven, GE Capital
      Duration: 28 minutes

      Ronda Slaven, a GE expert, presents researched information that explains a customer's decision path to purchase.

      Join us and learn things like how customer behaviors have evolved to better adapt to the new economic environment. Learn how the “new normal” in which we live has affected the customer psyche and sentiment towards their major purchase journey.

      Find out when customers make their decisions, what factors influence them, and what their research process is. Also, learn how customers decide to pay and what role credit and financing plays in helping the consumer make their purchase decision for flooring.

    • Main Street Commercia.

      Are You Missing Your Piece of the Action?

      Sam Kuiper and Robb Myer
      Duration: 37 minutes

      Details Mainstreet Commercial Tuesday, July 9, 2013 Sam Kuiper and Robb Myer

      You are in control. You can sell to commercial businesses your way.   Identify opportunities to grow your Mainstreet Commercial negotiated business.   Sam Kuiper, Mai

    • Negotiations: More than Winning and Losing


      Lisbeth Calandrino
      Duration: 33 minutes
      Lis Calandrino   August 13, 2013   Duration: 33 minutes
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      Selling with Color

      Paul Domonie, MEEP
      Duration: 32 minutes 53 seconds

      Listen as Paul talks about the WHY's, HOW's and WHAT's of "Changing the COLOR and DESIGN" focus.

    • Sellingsoft2

      Selling Soft

      Rick King, Product Sales Trainer
      Duration: 11 Minutes 16 Seconds

       Know Your Fibers. 

      There is nothing quite like it - soft luxurious carpet. Soft is becoming the new "normal" for carpet. Rick King, product expert, will tell you everything you need to know about soft carpet.

    • Super Salespeople

      What are you doing to make your salespeople super?

      Lisbeth Calandrino


    • The Life of a Bottle

      The Life of a Bottle

      Mohawk University

    • Email Marketing to Grow Your Business

      How to Use Email Marketing to Grow Your Business

      Andrew Patricio from BizLaunch
      Wednesday, April 24, 2013
      Live Online

      Email marketing can be one of the most effective and affordable ways to market your products and services. 

    • floorforce

      How's Your Website?

      John Weller, FloorForce
      Tuesday, May 14, 2013

      Is your website helping or hurting you? Internet marketing expert, John Weller, explains how your company can stay competitive and increase your market share in today's digital retail world. Space is limited reserve your seat now: https://www4.gotomeeting.com/register/702034727

    • No One Walks

      No One Walks

      Don Hutson, US Learning
      Duration: 34 minutes 56 seconds

      In a time when store traffic is low, every person who walks in your door should become a customer.

    • Pay or Play: Must Know  Health Care Laws

      Pay or Play Guide for Health Care Reform

      Mohawk University

    • 10 Tips for Pinterest

      Pinterest Works For Flooring

      Mohawk University