• Product Knowledge

Product Knowledge

  • Do you know how it's made?

    Your Customers need to know how much you care, but they also want to know that you have the competence to guide, direct, recommend, or select the best option for their flooring. Product knowledge is a vital sales requirement if you are to compete successfully and acquire satisfied customers.

    Learn what you need to know as quickly as you can. Product Knowledge doesn't make up for poor people skills, poor selling skills, or poor attitude, but, if you are able to master all four, there will be little you can't achieve.

    • Pillars New

      The Pillars of Carpet Performance

      Mohawk University
      Mohawk University has created this product knowledge training to make it easy for retail sales associates to become carpet performance experts.
      There are 6 Pillars of Carpet Performance: 

      Fiber Engineering
      Carpet Construction
      Style and Color
      Cushion
      Installation
      Maintenance  

       

         

      1. Carpet is Made Course Title

        How Carpet is Made

        Mohawk University

        Learn the beginnings of the carpet industry from its beginnings. Discover fiber engineering. See how carpet is made. Know about the environmental story of carpet.

      2. CRI

        303 - Seal of Approval Testing Program

        This course was created to better understand the purpose of CRI's Seal of Approval (SOA) Program.
      3. CRI

        206 - Introduction to Carpet Specification

        This course is offered through Mohawk University as INFORMATION ONLY, you will not receive Continuing Education Units for this course. Contact CRI for locations that offer CEUs.

         

        This course covers construction and performance specifications.

      4. CRI

        205 - Backing Systems and Treatment

        This course is offered through Mohawk University as INFORMATION ONLY, you will not receive Continuing Education Units for this course. Contact CRI for locations that offer CEUs.

         

        This course will allow you to learn the details with carpet backing and the backing process.

      5. CRI

        204 - Carpet Testing Methods

        Carpet and Rug Institute
        Online Presentation

        This course is offered through Mohawk University as INFORMATION ONLY, you will not receive Continuing Education Units for this course. Contact CRI for locations that offer CEUs.

        This presentation was developed to explain why carpet is tested, Identify the organizations that develop standards testing, summarize what different test methods measure each measured characteristic is important and list what tests are required by law.

         

      6. CRI

        203 - Dye Methods

        This course is offered through Mohawk University as INFORMATION ONLY, you will not receive Continuing Education Units for this course. Contact CRI for locations that offer CEUs.

         

        This course covers types of dye methods, the process, machines used for each method and characteristics of each dye method.

      7. CRI

        202 - Fibers and Yarns

        Part of the Carpet and Rug Institute library of courses, 202 Fibers and Yarn is one of the six-presentation series on carpet manufacturing.

        This course is for informational purposes only and does not offer CEU credits. For CEU credits, visit Hanley Wood University.

      8. CRI

        201 - Carpet Construction

        Part of the Carpet and Rug Institute library of courses, 201 Carpet Construction covers carpet manufacturing processes, construction methods, tufted industry product types, tufting process elements, and commercial face weights.
      9. Ceramic Tile

        Ceramic Tile Sales Training

        Instructor: Mike Ferris
        A 2-day ceramic tile sales training class.
      10. Carpet Installation

        Carpet Installation - CFI R-1 Certification

        CFI Certified Instructors: Andrew Smith and Doyle Slaughter

        Create and Sell More Value with Certified Installation.

        There is no better way to differentiate your business than through certified installations. We now offer the industry leading CFI certification for carpet installers. Installation knowledge reduces dealers' cost, complaints, and installation-related issues.

         

      11. Basic Comp

        Basic Comprehensive Flooring Sales Training - October 2013

        Tom Ramsey

         Are your salespeople equipped with the knowledge that they need to perform their jobs at their highest potential?

        This course identifies and covers the key topics that every salesperson should understand. From product knowledge and sales to measuring and color training, this course is Mohawk Unviersity's most popular course held in Dalton, GA.

        Included in the course is a Mill Tour at the Aladdin facility.

      • 1webinarimage

        Everstrand

        Rick King, Mohawk Industries
        Duration: 15 minutes
        View the pre-recorded presentation that discusses Everstrand, Evertrand Revive
        and Weardated. Looking at the strong environmental benefits and value for your
        customers.
      • Smartstrand

        Smartstrand

        Rick King, Mohawk Industries
        Duration: 19 minutes 29 seconds
        Smartstrand
      • webinars_everstrand

        Wear Dated a Platform

        35 Minutes

        Watch Now Eric Ruppert Recorded April 9, 2013 Watch Now People love soft Consumers are looking for “soft” on Google: Soft = 1.4 Billion Results Soft Clothing = 272 Million Results Soft Fabric = 139 Million Results Soft Toys = 71 Million Results Soft Sheets = 63 Million Results So

      • The Life of a Bottle

        The Life of a Bottle

        Mohawk University
        Video