• Product Knowledge

Product Knowledge

  • Do you know how it's made?

    Your Customers need to know how much you care, but they also want to know that you have the competence to guide, direct, recommend, or select the best option for their flooring. Product knowledge is a vital sales requirement if you are to compete successfully and acquire satisfied customers.

    Learn what you need to know as quickly as you can. Product Knowledge doesn't make up for poor people skills, poor selling skills, or poor attitude, but, if you are able to master all four, there will be little you can't achieve.

    • Ceramic Tile

      Ceramic Tile Sales Training - June 2014

      Mike Ferris
      June 19-20, 2014
      Location: Dallas, TX
      Become the expert! 

      Join Mike Ferris in Dallas to understand the 
      different types of ceramic tile and how each is 
      correctly used in various areas and applications.

      Attendees will participate in a hands-on 
      installation demonstration giving them an 
      extended look at materials, methods, and 
      claims. They will leave knowing how to 
      increase their sales and correctly fill their 
      customers needs.


    • Carpet Installation

      Carpet Installation - CFI R-1 Certification - July 2014

      CFI Certified Instructors: Andrew Smith
      July 15-16, 2014
      Location: Dalton, GA

      In this highly interactive course, on site instructors will answer questions and show attendees the correct ways to install carpet with a mixture of classroom training and hands-on installation.

      This course is an authorized Mohawk Factory training and provides CFI R-1 Certification (Certified Flooring Installers).

        

    • Basic Comp

      Comprehensive Flooring Sales Training - August 2014

      Instructor: Sam Allman
      Aug 5-8, 2014
      Location: Calhoun, GA

      Take advantage of the opportunity to train your salespeople on all of the keys to successful selling in the retail flooring industry

      Mohawk University's Most Popular Training At The Mill in Georgia!



    • C1 Installation Image

      Carpet Installation - CFI C-1 Certification - September 2014

      CFI Certified Instructor: Andrew Smith
      Sept. 16-17, 2014
      Location: Dalton, GA

      In this highly interactive course, on site instructors will answer questions and show attendees the correct ways to install commercial carpet with a mixture of classroom training and hands-on installation.

      This course is an authorized Mohawk Factory training and provides CFI C-1 Certification (Certified Flooring Installers).

    • Ceramic Tile

      Ceramic Tile Sales Training - September 2014

      Mike Ferris
      Location: Dallas, TX
    • Basic Comp

      Comprehensive Flooring Sales Training - October 2014

      Sam Allman
      Calhoun, GA
    • Carpet Installation

      Carpet Installation - CFI R-1 Certification - November 2014

      CFI Certified Instructors: Andrew Smith
      Location: Dalton, GA
    • Carpet is Made Course Title

      How Carpet is Made

      Mohawk University

      Learn the beginnings of the carpet industry from its beginnings. Discover fiber engineering. See how carpet is made. Know about the environmental story of carpet.

    • Pillars New

      The Pillars of Carpet Performance

      Mohawk University
      Mohawk University has created this product knowledge training to make it easy for retail sales associates to become carpet performance experts.
      There are 6 Pillars of Carpet Performance: 

      Fiber Engineering
      Carpet Construction
      Style and Color
      Cushion
      Installation
      Maintenance  

       

         

      1. CRI

        201 - Carpet Construction

        Part of the Carpet and Rug Institute library of courses, 201 Carpet Construction covers carpet manufacturing processes, construction methods, tufted industry product types, tufting process elements, and commercial face weights.
      2. CRI

        202 - Fibers and Yarns

        Part of the Carpet and Rug Institute library of courses, 202 Fibers and Yarn is one of the six-presentation series on carpet manufacturing.

        This course is for informational purposes only and does not offer CEU credits. For CEU credits, visit Hanley Wood University.

      3. CRI

        203 - Dye Methods

        This course is offered through Mohawk University as INFORMATION ONLY, you will not receive Continuing Education Units for this course. Contact CRI for locations that offer CEUs.

         

        This course covers types of dye methods, the process, machines used for each method and characteristics of each dye method.

      4. CRI

        204 - Carpet Testing Methods

        Carpet and Rug Institute
        Online Presentation

        This course is offered through Mohawk University as INFORMATION ONLY, you will not receive Continuing Education Units for this course. Contact CRI for locations that offer CEUs.

        This presentation was developed to explain why carpet is tested, Identify the organizations that develop standards testing, summarize what different test methods measure each measured characteristic is important and list what tests are required by law.

         

      5. CRI

        205 - Backing Systems and Treatment

        This course is offered through Mohawk University as INFORMATION ONLY, you will not receive Continuing Education Units for this course. Contact CRI for locations that offer CEUs.

         

        This course will allow you to learn the details with carpet backing and the backing process.

      6. CRI

        206 - Introduction to Carpet Specification

        This course is offered through Mohawk University as INFORMATION ONLY, you will not receive Continuing Education Units for this course. Contact CRI for locations that offer CEUs.

         

        This course covers construction and performance specifications.

      7. CRI

        303 - Seal of Approval Testing Program

        This course was created to better understand the purpose of CRI's Seal of Approval (SOA) Program.
      • 1webinarimage

        Everstrand

        Rick King, Mohawk Industries
        Duration: 15 minutes
        View the pre-recorded presentation that discusses Everstrand, Evertrand Revive
        and Weardated. Looking at the strong environmental benefits and value for your
        customers.
      • Smartstrand

        Smartstrand

        Rick King, Mohawk Industries
        Duration: 19 minutes 29 seconds
        Smartstrand
      • webinars_everstrand

        Wear Dated a Platform

        35 Minutes

        Watch Now Eric Ruppert Recorded April 9, 2013 Watch Now People love soft Consumers are looking for “soft” on Google: Soft = 1.4 Billion Results Soft Clothing = 272 Million Results Soft Fabric = 139 Million Results Soft Toys = 71 Million Results Soft Sheets = 63 Million Results So

      • The Life of a Bottle

        The Life of a Bottle

        Mohawk University
        Video