Retailer's Best Practices and Tips
- Include your employees in decision making for your businesses. This empowers them and holds them accountable.
- Have employees define job responsibilities as well as the standards for job completion. Who knows the job better
than the person actually doing the job?
- Acknowledge your employees for making good decisions. Don’t couch bad comments in-between good comments.
Give specific positive reinforcement with no strings attached.
- Define employee expectations in specific behavioral terms. For example, "close 5 sales" is clearer than "close lots
of sales."
- Show employees that you trust them. Explain the task, and be sure they know how to do it. After that, let them
do it! This will eliminate "micromanaging."
- Are you teaching product knowledge? Have salespeople make a list of all the hard surfaces you sell and give ten
features and benefits of each. Have them list why these features and benefits are important to the customer.
- Show interest in your employees’ careers. When you hire, ask where they want to be in five or ten years. Find ways
for your employees to be successful with your business. If you cannot find a good fit for them, do not hire.
- You should train specific. Start with branded and better products and explain what makes these products more
expensive and a greater benefit to the customer.
- Send employees out on jobs with installers. Prepare employees with questions to ask the installers as well as a list
of skills to observe
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